How to use AI to create better content

How to Use AI to Create More and Better Content

The AI content creation revolution is upon us. There are many images like this circulating cyberspace with tag lines like “this is the future” or “AI to replace copywriters and designers soon”.

Well, those are some bold statements but are they in fact reality? Stick around to the end to check out the best Black Friday deals we found to get you up and running.

There is no doubt that GPT3 and open-source AI are creating new opportunities for content creators and marketers alike. Not only can these tools be used to generate your standard posts, blogs, and content, but it gives an opportunity to expand your horizon and experiment with new and exciting ways of storytelling. You can create the background, pictures, animations, and full-fledged ready-to-go content at scale. That is the true opportunity here – you no longer need expensive and time-consuming editors, designers, or copywriters to drive your marketing forward.

One of the crucial elements of that Artificial Intelligence companies offer by AI tools is that they get rid of the expertise gap – you do not need any technical expertise to create awesome content. You don’t need to learn to use Adobe products or editing software, you simply need to learn how to talk to the system. Understanding what you want is one thing, but our experience shows that it takes some time before you figure out the right keywords and inputs to get what you came for. But just like googling something has become infinitely more intuitive now than 10 years ago the algorithm will shift and become more human-centric.

Now there are still limitations that need to be ironed out. For example, let’s take AI text generators. If you haven’t used one yet we recommend checking them out. They are pretty cool when it comes to understanding concepts and creating great stories. The problem is just that – they are creating stories. If you want to write a blog post that is based on research and some hard facts then AI becomes almost useless. Understanding how the world works based on auditing the existing content and other key pieces of data and creating a story on top of that insight is still something only a human being can do, but AI can be your sidekick. If you know what you want to get, the tool can significantly decrease the time it takes to get there.

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