Marketing automation is on the rise.
According to Pedalix research, over 70% of successful companies worldwide are using marketing automation tools for growing their businesses, and this number is growing.
Most companies using marketing automation admit that it helps to generate more leads and retain more customers.
We have prepared a roundup of the 10 best marketing automation tools offering various features and use cases so you can find the best option for your business.
But what is marketing automation and how can businesses make the most of it?
What is marketing automation?
By examining the common challenges many businesses confront, it is obvious that mundane, repetitive jobs cause the most struggle.
Automating such tasks helps to overcome the challenges without much effort.
Marketing automation refers to the usage of software platforms for automating those repetitive manual tasks.
Marketing automation tools help companies to concentrate more on high-level activities, leaving the day-to-day manual tasks to the automation software.
The integration of artificial intelligence (AI) and machine learning (ML) into marketing automation software allows marketers to optimize their efforts using automation.
How to make the most of marketing automation?
To get the most benefits from marketing automation, companies should integrate it into their operations to dissolve barriers and link teams with streamlined processes that save time. By combining automated procedures with an individualized touch, businesses can take the most of marketing automation.
10 best marketing automation tools
While trying to choose the best marketing automation tool for your business, there are so many choices. You can find a lot of tools in AI tools directories, but the key is understanding the differences between each tool and the use cases.
To make this process easier for you, we have compiled a list of the 10 best marketing automation tools with details of their main use cases.
This should help you to determine which tool is right for your business.
Let’s dive in!
Hexomatic is the most comprehensive marketing automation tool on this list. It allows you to automate over 100 marketing, sales, and research tasks on autopilot. From checking your website SEO, grammar, and spelling, to finding guest post opportunities and finding affiliates and influencers for your company, Hexomatic is ideal to use in terms of scale, efficiency, and speed.
This tool allows you to perform several activities at a time, by running different workflows simultaneously helping you to save tons of time, energy, and money.
Hexomatic has integrations with a number of third-party services, including Slack, Telegram, MS Teams, WordPress, and many more.
With Hexomatic, you can create your bots in minutes and extract data from any website. The tool works 24/7 on the cloud and no complex software or coding is required to use it.
💲 Pricing: Paid plans start from $49 for a monthly subscription and $ 40.8 per month for a yearly subscription. A free trial is available.
Campaigner is an email marketing automation platform providing customizable workflows for managing your email marketing efforts. With this tool, you can manage your email campaigns across various channels with over 60 email marketing features, segment and personalize your email campaigns, and more.
Additionally, this platform offers advanced SMS services to add to your marketing strategy to make the most of it.
💲 Pricing: Paid plans start from $59. A free trial is available.
Hexospark is an all-in-one email and CRM platform allowing you to personalize and scale email outreach in a fast and easy way.
Hexospark allows you to find and nurture unlimited leads, send hyper-personalized emails, using variables and image personalization, automate smart follow-ups, manage the built-in CRM system, and use a unified inbox for team access to all the replies and conversations.
Additionally, Hexospark provides a web browser extension for capturing leads along with their contact details from Linkedin.
💲 Pricing: Paid plans start from $29 per month for a monthly subscription plan and $24.17 per month for an annual subscription. A free trial is available.
Getresponse is primarily an email marketing software, expanded into SMS and chat marketing. Its integrated eCommerce capabilities allow marketers to enable a direct online payment system.
Among the main features of the platform are SMS and email chat, auto-response capabilities, eCommerce integration, email marketing automation, etc.
The user-friendly interface of the platform makes it quite easy and simple to use for everyone.
💲 Pricing: Paid plans start from $13.30. A free plan is available.
Hexofy is the newest tool on the list and stands out from the rest of the software presented. It also happens to be the most user-friendly tool on our list.
Hexofy is a super-smart web browser extension made for data scraping, allowing you to capture data from any page browsed in just 1 simple click.
Hexofy is ideal to use to replace the everyday copy-pasting tasks like getting data from the browsed pages. You can add this extension to your browser and extract tweets, products, leads, or just about anything from web pages.
💲 Pricing: Offers a one-time payment option starting from $49. A free trial is available.
Manychat is mainly aimed at automating the most repetitive conversations in Facebook Messenger, Instagram Messages, and SMS.
You can create your Manychat bot in minutes from the ready-made templates and automate your conversations easily.
Additionally, the tool allows you to synchronize the information received about your users to your CRM system.
💲 Pricing: Paid plans start from $15. A free plan is available.
Hexowatch is a website monitoring platform allowing automated change monitoring providing 13 monitoring options based on different objectives.
Hexowatch is an ideal solution for marketers for performing website SEO analysis, competitor analysis, market research, press monitoring, customer review analytics, and many more.
The tool keeps an archive of every change detected, turning any website into your own data source. Once a change is detected, Hexowatch provides you with an in-detail report with a snapshot of the page and side by side comparison to highlight the changes.
The platform has integrations with Slack, MS Teams, Telegram, Zapier, etc allowing you to be alerted via these platforms once the changes are detected.
💲 Pricing: Paid plans start from $14.99 per month for a monthly subscription and $12.49 per month for an annual subscription.
Omnisend is known as an omnichannel marketing automation for eCommerce businesses.
With Omnisend, you can expand your newsletters and increase sales with automated emails, SMS, push notifications, and more.
This platform allows adding multiple channels inside a single workflow, including SMS, Facebook Messenger, email, etc.
You can use the built-in templates and 100% personalize them all within a single platform.
💲 Pricing: Paid plans start at $16 per month. A free plan is available.
Engagebay is a marketing automation software built for small to mid-size businesses.
The platform includes a variety of useful features, like social media marketing, email marketing, website chat, SMS marketing, and many more.
Additionally, it has a built-in CRM for keeping track of all the customer interaction details in a single place.
💲 Pricing: Paid plans start from $12.74 per month. A free plan is available.
ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM platform built mainly for small businesses.
With this platform, you can create customizable email newsletters, campaigns, and promotions that bring high ROI to your marketing efforts.
ActiveCampaign allows you to easily set up a welcome series with email automation, and segment your leads saving time and money.
This platform is recommended for those who have some technical background as it may take some time to learn and use the platform.
💲 Pricing: Paid plans start from $29 per month.
If you have decided to use marketing automation to scale and boost your business, you are on the right track!
To make the process easier and smoother for you, we presented the best and most efficient marketing automation tools for a wide range of use cases.
After looking through the tools provided in our listicle, you can choose the one that best matches your business needs and budget.
Get your tool and start automating your business right away!
Automate & scale time-consuming tasks like never before
Marketing Specialist | Content Writer
Experienced in SaaS content writing, helps customers to automate time-consuming tasks and solve complex scraping cases with step-by-step tutorials and in depth-articles.
Follow me on Linkedin for more SaaS content