What is Intelligent Process Automation_

What is Intelligent Process Automation?

Intelligent process automation or IPA is the process of automating a range of technologies to optimize business-related tasks. This involves robotic process automation, machine learning, artificial intelligence, and cognitive automation. 

Businesses of various industries have started implementing intelligent process automation to streamline their business processes. For instance, opening a bank account in a few minutes is possible thanks to intelligent process automation. Another example of intelligent process automation at work is the automation of tedious and repetitive tasks by using simple tools. The latter allows businesses to save their time for more important and creative tasks and eliminate human errors.

Now that you have a general idea of what intelligent process automation is, let’s find out its business benefits and how you can use it to streamline your business processes!

What are the business benefits of intelligent process automation?

Implementing intelligent process automation in your business can give you more value than just saving your time. Here are the main benefits you will get when adapting intelligent process automation:

  • – Saves you time and helps you focus on more important and creative tasks.
  • – Eliminates human errors and increases accuracy.
  • – Helps you pinpoint areas that need improvements, showing the problems you have in your workflow and processes.
  • – Identifies the needs of your customers and increases customer satisfaction rates.
  • – Analyzes data in real time, enabling quicker decision-making.
  • – Generates a wealth of data you can use to analyze valuable insights, trends, and patterns.

How can businesses use intelligent process automation?

Nowadays, there are so many tools that can be used to perform intelligent process automation and get the above-mentioned benefits. Hexomatic is one of the tools that makes it super easy for anyone to complete their dull and repetitive tasks with the help of intelligent process automation, freeing up employees’ time for more creative and important tasks. The goal of Hexomatic is to democratize access to RPA for businesses of all sizes. So, no matter what kind of business you have, you can easily automate tasks based on your needs and requirements.

All you have to do is browse through 100+ automations on Hexoamtic and find the ones that can help your employees streamline processes.

What types of workflows can businesses automate with IPA?

There are so many workflows that businesses can automate only by using Hexomatic and its automations. Here are just a few great examples for you to consider:


If you’re looking for email addresses for sales purposes, you can use different types of Hexomatic workflows to gather emails without wasting your time.

For instance, if you have a list of websites and need to search for email addresses by entering each website, you can make this process even faster with Hexomatic. Simply provide a list of domains and  Hexomatic will scour the web to find publically available email addresses and validate these to ensure low bounce rates that could affect your email deliverability.

To do it, run the relevant workflow and add the required information. Once you run the workflow, you’ll see that the first automation is Data input. Here is where you should copy and paste the website links. The other automations (Email discovery and address validation) will help you scrape the email addresses from the provided websites and verify them in a few minutes.

After running the workflow, you can save the results in a Google Spreadsheet for easier access.

Click on the link to try the workflow- Discover email addresses for a list of websites.

Google Maps is a significant and up-to-date source of local businesses across various locations. However, accessing this data usually demands a substantial investment of time, involving tasks like copying and pasting details and individually investigating each potential prospect.

With Hexomatic, you can create an entire research campaign aimed at small businesses or B2B ventures within minutes – no coding skills or prior experience necessary.

This process will enable you to uncover local businesses relevant to any given keyword and location.

Hexomatic will capture the relevant data, uncovering email addresses and social media profiles that can serve as channels for communication.

More sales workflows you can create with intelligent process automation:

  1. Create ice breakers for Google Search leads– Find leads from Google Maps and create interesting icebreakers on autopilot.
  2. Scrape Google search to a spreadsheet– Turn any Google search into a structured spreadsheet. Ideal for research at scale.
  3. Find email addresses and contact details for any domain in bulk– Find email, social media, and phone number contact details for a list of websites in minutes. This workflow looks for contact details on each website and on the web, then validates each email on autopilot.


There are so many marketing-related workflows you can automate with the help of Hexomatic. For instance, finding all the pages that link to your competitors. This is a part of SEO link building, which plays an important role in search engine optimization. Thanks to this process you can access organic traffic via reputable publishers and authoritative sources, thus enhancing your rankings.

The main challenge here is that finding relevant backlink partners and researching the best link placement opportunities is time-consuming as it includes hours of research and manual work.

With the help of intelligent process automation, you can easily run an entire keyword-based backlink research campaign in minutes. 

All you have to do is run the workflow and specify the keyword. Hexomatic will perform a thorough backlink analysis on the top-ranking websites in Google:

Click on the link to try this workflow- Find all the pages that link to your competitors

Besides automating SEO-related tasks, you can also create an entire campaign and discover affiliates for your product or service!

You can find detailed contact information of affiliates by using one of Hexomatic’s workflows- Find affiliates for your product or service. This workflow dives deeper into Google search to find affiliates that have written content or reviews for any brand.

Hexomatic then carries out research on every website and finds email addresses and social media profiles you can use to get in touch with affiliates or reviewers to write about your product or service.

More marketing workflows you can create with intelligent process automation:

  1. Create ecommerce product listings using Amazon as a data source– Create factual product listings on autopilot. Simply specify a list of product names, and the workflow will create unique product titles, product descriptions, and an FAQ by researching data from Amazon.
  2. Website SEO spelling and grammar audit– Run an in-depth spelling and grammar audit on any website. This workflow creates branded CSV and Google Sheet reports you can share with your team, prospects, or clients.
  3. Find SEO guest post opportunities– Find guest post opportunities for any keyword or industry including email and social media profile contact details for each publisher.
  4. Discover Influencers contact details– Find influencers, bloggers, or publishers to promote your business in minutes. This workflow looks for existing reviews on Google and finds contact details on autopilot.
  5. Crawl your website & create an XML sitemap– XML Sitemaps help search engines discover your content and index it. This workflow crawls an entire website just like Google and generates an XML sitemap file, with no coding required.


With the help of intelligent process automation, anyone can perform research and data-gathering tasks at scale. You can save your time and run audits, extract data, perform analysis, and more using the ready-made Hexomatic workflow templates. 

Thanks to our latest integrations like ChatGPT, you can now combine the power of AI and automation and perform in-depth research on any topic or product category. Specify the product category you want to explore, and let the workflow do the rest. 

The ChatGPT automation will allow you to create your own ChatGPT agent to perform market research tasks on autopilot!

Give it a try by clicking on the workflow link here- Market analysis

More research workflows you can create with intelligent process automation:

  1. Audit businesses ranking on Google for accessibility issues– Run an in-depth WCAG 2.1 accessibility audit on the top-ranking websites in Google for any keyword. This workflow is ideal for creating branded PDF reports you can share as an icebreaker with prospects.
  2. Research backlink partners & contact details via list– Automate backlink research at scale by reverse engineering SEO backlink partners for a list of websites. This workflow creates a comprehensive report containing the best backlinks and contact details for each publisher.
  3. Check competitors competing for Amazon listings– Find competing sellers and their offers for a list of Amazon ASIN numbers on autopilot to stay competitive and catch listing highjackers.

Automate & scale time-consuming tasks like never before

Hexomatic. The no-code, point and click work automation platform.

Harness the internet as your own data source, build your own scraping bots and leverage ready made automations to delegate time consuming tasks and scale your business.

No coding or PhD in programming required.

Scroll to Top